Social Media Strategy and Marketing Built By and For Solo-Estheticians
Strategy is the missing piece in your beauty business toolkit. It's the difference between a social presence that books clients on autopilot and one that collects digital dust.
The Estie Edit builds tailored social media strategies and foundational brand identities for solo estheticians and beauty providers, so you can show up online consistently (and authentically!) with a brand and marketing strategy that does all the heavy lifting for you.
Booked and Busy
Find Your Voice Online
Booked and Busy Find Your Voice Online
hey estie!
You don’t need expensive equipment or a luxury spa suite to make content that fills your books
Oh! And while we’re talking about things you don’t need…you also don’t need to post 5 times a day or sell your soul to the algorithm hoping for views. 🙂↔️
Your dream clients are out there waiting for you to come across their feed. The Estie Edit helps you establish your brand and strategy so you can feel confident sharing your business online and make content creation feel like a breeze.
meet gabi
the estie behind the edit
Hi, I’m Gabi, the licensed esthetician and strategist behind The Estie Edit. With a background in public relations and firsthand experience building my own beauty business, I understand how much of a brand is shaped by the way it’s presented online.
I created The Estie Edit because I saw so many talented estheticians struggling to stand out, not because they weren’t good at what they do, but because their branding, messaging, and content weren’t fully reflecting the experience they actually offered.
Now I help beauty professionals create intentional brands and marketing strategies that feel authentic to them, connect with the right audience, and turn their online presence into something that builds trust and attracts the right clients.
Your socials called… They totally want us to work together!
(and so do I <3)
social strategy
These are 1-1 offers that help you tackle your social media like a pro. From the Social Strategy Edit to uncovering your Dream Client Clarity, we can tackle your socials together so you can walk away confident and ready to shine online.
These offers include:
Dream Client Clarity
IG Profile Audit
Social Strategy Edit (Most Popular Offer!)
branding + content
Branding and content support can take the stressful aspects of being a solo estie off your plate, so you can spend more time focusing on the parts you love. These offers are perfect for you if you’re tired of juggling all the different hats and want to leave your brand in the hands of an expert, so you can start building brand recognition and connection with your dreamiest clients.
These offers include:
Instagram Makeover
Monthly Content Calendar
Content Creation
ongoing support
Keeping up with social media while also running a beauty business can start to feel like a second full-time job. Content usually ends up living in the back of your mind all day long, knowing you need to post more consistently, stay visible online, keep up with trends, and somehow still find the time to create everything on top of your client schedule.
These offers include:
Social Media Management
Monthly Marketing Membership (Coming Soon!)
Journal Entries
"Gabi was an absolute delight to work with and helped bring clarity to my business. Her personalized and strategic approach allowed me to not only find my dream clientele, but curate a cohesive brand that made my dream clients comfortable to book with me."
"I absolutely love working with Gabi! She is so incredibly kind and very thorough in her work. I have learned so much from her and I am continuing to implement everything she has taught me."
"Gabi is such a joy to work with! She just gets it. The strategy she delivered to me was exactly what my business was missing! I now feel confident that I can create content that brings in aligned clients, while still feeling authentic to me and my business. ❤️ "
"Gabi was incredibly organized and helpful in managing my social media platforms. She was always quick to respond to questions, communicated clearly, and took the time to understand my priorities as a small business owner. Her support made the entire process feel seamless, and I truly appreciated her attention to detail and dedication to helping my business grow!"
"Gabi was so amazing to work with! She was very communicative and we connected so well during our consultation, you can tell she is so passionate and kind 💕 She audited my Instagram and gave me a whole social strategy PACKET that allowed me to boost my social media marketing and perspective in a positive way. Highly recommend her if you’re feeling lost or “stuck” with social media."
"Gabi is truly INCREDIBLE!! I booked her Social Strategy service and have no regrets. My Social Strategy also came with an audio walkthrough which was a game changer...It was so well thought out and put together, I was expecting to be overwhelmed and have a ton of questions but I finished it with more clarity than ever...If you’re thinking of booking a service with Gabi let this be your sign to just do it!"
"Gabi was an absolute delight to work with and helped bring clarity to my business. Her personalized and strategic approach allowed me to not only find my dream clientele, but curate a cohesive brand that made my dream clients comfortable to book with me."
"I absolutely love working with Gabi! She is so incredibly kind and very thorough in her work. I have learned so much from her and I am continuing to implement everything she has taught me."
"Gabi is such a joy to work with! She just gets it. The strategy she delivered to me was exactly what my business was missing! I now feel confident that I can create content that brings in aligned clients, while still feeling authentic to me and my business. ❤️ "
"Gabi was incredibly organized and helpful in managing my social media platforms. She was always quick to respond to questions, communicated clearly, and took the time to understand my priorities as a small business owner. Her support made the entire process feel seamless, and I truly appreciated her attention to detail and dedication to helping my business grow!"
"Gabi was so amazing to work with! She was very communicative and we connected so well during our consultation, you can tell she is so passionate and kind 💕 She audited my Instagram and gave me a whole social strategy PACKET that allowed me to boost my social media marketing and perspective in a positive way. Highly recommend her if you’re feeling lost or “stuck” with social media."
"Gabi is truly INCREDIBLE!! I booked her Social Strategy service and have no regrets. My Social Strategy also came with an audio walkthrough which was a game changer...It was so well thought out and put together, I was expecting to be overwhelmed and have a ton of questions but I finished it with more clarity than ever...If you’re thinking of booking a service with Gabi let this be your sign to just do it!"
