so what’s the sitch?
Helping you make content that you love and fills your books
Get to know the estie behind the edit!
You signed up to be an esthetician, not a full-time marketing pro
let me guess…
You’d rather be bringing in new clients through socials than relying on word of mouth
You’re so over depending on ChatGPT to help you write your Instagram captions and content plan
You’re tired of posting and getting crickets in response
You’re busy in the studio and unsure of how to make time for content
You have high standards for your business and you’re worried about not representing them
You’ve all but given up on figuring out the algorithm…
If all that sounds a little too familiar, you’ve landed in the right corner of the internet, bestie.
from solo esthetician to social media marketer
I used my background in PR to build my esthetics business from the ground up and now I’m helping other estheticians and beauty providers do the same.
You have so much on your plate as a solo esthetician–from marketing to client service, adding even one more thing can feel very overwhelming. But I am here to help you navigate this balance, so you can show up online enthusiastically and authentically, without dread, fear, and anxiety.
Your dream clients are out there waiting for you to come across their feed! I’m here to help make that happen.
my values
here's the 411
clarity > aesthetics
A beautiful brand and website are good things to have, but they won’t help you land your dream clients if there is no strategy behind them. I help you build your Brand Diary, where all the juicy secrets of your brand get to live and help you grow your business.
AI? As If!
I don’t use AI models to create content…ever. I believe in using your REAL voice to connect with your clients. If you truly want to stand out in your industry, you gotta shake things up. And that means kickin’ AI to the curb.
content that's so fetch
I customize each content plan to your business and lifestyle, so creating content feels exciting rather than a chore! You don’t have to post 5 times a day or pray to the algorithm gods you’ll get out of 200 views jail. I’ll help you create content that converts and attracts the right eyes to your brand. (And yes, I am making fetch happen.)
Hi, I’m Gabi!
The founder and esthetician behind The Estie Edit.
I’m a licensed esthetician, former solo practitioner, and marketing strategist with a background in public relations. Through both my education and firsthand experience building my own beauty business, I became deeply interested in the way branding, social media, and marketing shape how a business is perceived long before someone ever becomes a client.
When I started my esthetics business, I knew I didn’t want to create something that blended in or felt disconnected from who I was just for the sake of looking professional. Instead, I focused on building a brand that felt recognizable, intentional, and aligned with the experience I wanted people to have from the moment they found me online.
That perspective completely changed the way I viewed content and marketing. I saw how much easier it became to attract the right clients when there was clarity behind what I was sharing, consistency in how my brand was being experienced, and a strong understanding of who I was speaking to.
Over time, I became increasingly drawn to the strategic side of the beauty industry and the way authenticity, intentional branding, and clear messaging can completely shape how a business connects with its audience.
That eventually became the foundation for The Estie Edit, where I now help estheticians and beauty professionals create brands and marketing strategies that feel authentic to them, highlight what makes them different, and support the kind of business they actually want to build.
get to know me!
my fave drink:
Mexican Bottled Coke (nothing else compares!)
my fave movie:
She's the Man is my comfort movie. 🍿
dream vacay spot:
Thailand
my dream clients:
Solo estheticians and beauty professionals <3
random fact about me:
I’ve been to Disneyland more than 30 times and will absolutely go 30 more!
my hobbies:
Video games (Sims 4, Resident Evil franchise, Fortnite), reading, cooking + baking, hanging out with friends!
It’s time your socials started filling your books with dream clients
I help solo estheticians find their voice and confidence in online spaces, so you can start showing up authentically and actually feel excited to make content for your business.
Let’s make your socials conversion magnets for your dreamiest clients.