Becoming a booked out esthetician doesn’t take luck.
It takes strategy.
Booked and Busy
Find Your Voice Online
Booked and Busy Find Your Voice Online
If you're posting online and feel like the algorithm is against you, wondering if everyone else knows some secret trick you missed, I've got your back!
That secret code you’re after is brand strategy.
It’s the missing piece in your DIY brand that contains the clarity you need to show up online consistently and authentically, so you worry less about what to post and spend more time working with your dream clients.
Booked and Busy
Find Your Voice Online
Booked and Busy Find Your Voice Online
imagine creating content that you love while:
Posting less & booking more
Knowing vanity metrics aren’t the same as being booked & busy
Having a social presence that books dream clients on autopilot
Showing up confidently and knowing exactly what to say
If you want to create content that does the hard work for you, I can build the brand strategy that makes it happen.
"Gabi was an absolute delight to work with and helped bring clarity to my business. Her personalized and strategic approach allowed me to not only find my dream clientele, but curate a cohesive brand that made my dream clients comfortable to book with me."
"I absolutely love working with Gabi! She is so incredibly kind and very thorough in her work. I have learned so much from her and I am continuing to implement everything she has taught me."
"Gabi is such a joy to work with! She just gets it. The strategy she delivered to me was exactly what my business was missing! I now feel confident that I can create content that brings in aligned clients, while still feeling authentic to me and my business. ❤️ "
"Gabi was incredibly organized and helpful in managing my social media platforms. She was always quick to respond to questions, communicated clearly, and took the time to understand my priorities as a small business owner. Her support made the entire process feel seamless, and I truly appreciated her attention to detail and dedication to helping my business grow!"
"Gabi was so amazing to work with! She was very communicative and we connected so well during our consultation, you can tell she is so passionate and kind 💕 She audited my Instagram and gave me a whole social strategy PACKET that allowed me to boost my social media marketing and perspective in a positive way. Highly recommend her if you’re feeling lost or “stuck” with social media."
"Gabi is truly INCREDIBLE!! I booked her Social Strategy service and have no regrets. My Social Strategy also came with an audio walkthrough which was a game changer...It was so well thought out and put together, I was expecting to be overwhelmed and have a ton of questions but I finished it with more clarity than ever...If you’re thinking of booking a service with Gabi let this be your sign to just do it!"
"Gabi was an absolute delight to work with and helped bring clarity to my business. Her personalized and strategic approach allowed me to not only find my dream clientele, but curate a cohesive brand that made my dream clients comfortable to book with me."
"I absolutely love working with Gabi! She is so incredibly kind and very thorough in her work. I have learned so much from her and I am continuing to implement everything she has taught me."
"Gabi is such a joy to work with! She just gets it. The strategy she delivered to me was exactly what my business was missing! I now feel confident that I can create content that brings in aligned clients, while still feeling authentic to me and my business. ❤️ "
"Gabi was incredibly organized and helpful in managing my social media platforms. She was always quick to respond to questions, communicated clearly, and took the time to understand my priorities as a small business owner. Her support made the entire process feel seamless, and I truly appreciated her attention to detail and dedication to helping my business grow!"
"Gabi was so amazing to work with! She was very communicative and we connected so well during our consultation, you can tell she is so passionate and kind 💕 She audited my Instagram and gave me a whole social strategy PACKET that allowed me to boost my social media marketing and perspective in a positive way. Highly recommend her if you’re feeling lost or “stuck” with social media."
"Gabi is truly INCREDIBLE!! I booked her Social Strategy service and have no regrets. My Social Strategy also came with an audio walkthrough which was a game changer...It was so well thought out and put together, I was expecting to be overwhelmed and have a ton of questions but I finished it with more clarity than ever...If you’re thinking of booking a service with Gabi let this be your sign to just do it!"
strategy
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Your content can’t convert if you don’t know who your content is actually for.
A lot of beauty professionals try to market themselves to everyone, which can make content feel broad, disconnected, or harder for potential clients to fully connect with.
Dream Client Clarity focuses on getting more intentional about who you want to attract, what your brand is communicating online, and how your messaging, content, and overall presence are coming across to the people you actually want booking with you. The clearer your direction is, the easier it becomes to create content that feels more recognizable, aligned, and connected to the experience you provide.
What’s Included:
60-minute 1:1 clarity call
Defined dream client profile (demographics, behaviors, preferences)
Insight into what your audience values and responds to
Messaging direction based on your ideal client
10 content ideas designed to attract and connect with them
Written summary with key takeaways and direction
INVESTMENT: $250 -
Your Instagram profile is usually making an impression long before someone reaches out or books. For beauty professionals especially, people are paying attention to more than just the services themselves. They’re paying attention to professionalism, trust, consistency, and whether your page reflects the quality of the experience you provide.
The IG Profile Audit takes a closer look at how your brand is currently coming across online, including your bio, messaging, highlights, visuals, and overall presentation. The goal is to create more clarity around your services, strengthen the way your expertise is being communicated, and make sure your page feels aligned with the experience clients can expect when booking with you.
What’s Included:
Comprehensive Instagram profile audit + audio walkthrough
Review of your bio, headline, highlights + pinned posts
Feedback on profile clarity, content + feed consistency
Strengths, weaknesses + opportunities identified
Specific recommendations for what to change + how to improve your profile
INVESTMENT: $100
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Consistent posting doesn’t always translate into consistent bookings. A lot of beauty professionals are putting time and effort into content, but without a stronger direction behind it, content can start to feel disconnected from the bigger picture of the business itself.
The Social Strategy Edit creates a fully personalized strategy centered around your business, your goals, your values, and the type of clients you’re actually trying to attract. Instead of approaching content one post at a time, the focus shifts toward building a stronger foundation behind what’s being communicated, how your brand is being perceived online, and how your content can more intentionally support visibility, trust, and bookings over time.
What’s Included:
90-minute 1:1 strategy session
In-depth audit of your current content, messaging, and positioning
Dream client refinement and audience alignment
Custom content pillars with defined purpose
30+ personalized post ideas across multiple content types
Messaging direction for stronger clarity and consistency
Competitor analysis (2-3 accounts) with strategic takeaways
Growth and visibility recommendations
20+ page custom PDF strategy guide delivered post-session
INVESTMENT: $800
branding & content
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You can be incredibly talented at what you do, and still have an IG page that undersells your beauty business.
There can sometimes be a disconnect between the experience being provided in the treatment room and what’s being communicated online, which can create confusion around your services, your brand, and the overall experience clients can expect from your business.
The Instagram Makeover is designed to bring those pieces into better alignment through stronger visual direction, more cohesive branding, and content that more accurately reflects the professionalism, personality, and client experience behind your business.
What’s Included:
60-minute 1:1 strategy call
Bio optimization and rewrite for clarity and positioning
Visual direction including color palette and 2-3 font pairings
Highlight covers + icons
5 grid post templates (static)
10 carousel templates
10 reel cover designs
10 story prompts
IG Profile Mockup
1 round of revisions (for feedback and edits)
Grid pattern examples
Content style guidelines to maintain consistency
Video walkthrough for ongoing use
Templates are created and designed for use in Canva.
INVESTMENT: $900 -
Social media management isn’t always necessary right away. A lot of beauty professionals still want to stay involved in creating and posting their own content, but need more structure and strategy behind what they’re sharing.
For many estheticians, the hardest part isn’t necessarily posting, it’s figuring out what to post, how to keep ideas organized, and how to make content feel intentional instead of forced or repetitive.
The Monthly Content Calendar creates a clearer plan around your services, promotions, business priorities, and upcoming focuses so your content feels more connected to what’s actually happening within your business each month.
What’s Included:
1 full month of strategic content planning
60-minute 1:1 strategy call
Custom content calendar with recommended posting days
10 strategic post ideas (mix of reels, carousels, and static content)
Direction behind each post and what it’s intended to support
Post ideas organized around your services, promotions, and business priorities
Caption prompts and story content ideas to support each week
Content planning guidance while still allowing you to create and post the content yourself
INVESTMENT: $450/MONTH
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Content is one of the most important parts of marketing a beauty business, but consistently capturing it while managing appointments, clients, trainings, admin work, and everything else in between is a completely different challenge.
This service focuses on capturing intentional photo and video content that reflects your services, your brand, and the experience behind your business so you have high quality content ready to use across your social media and marketing.
What’s Included:
On site content capture for Portland based beauty professionals and businesses
Edited photo content for social media use
Trimmed and lightly edited video clips and B-roll
Content captured with your brand and overall aesthetic in mind
Edited content gallery delivered digitally
Optional Add-Ons:
Reel or short-form video editing
Moodboard + shot list planning
Rush turnaround time*
Travel outside the Portland metro area
*Standard turnaround time is typically 5-7 business days depending on project scope and content volume.
INVESTMENT: $200/hr*
*2-hour minimum booking requirement
ongoing support
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Keeping up with social media while also running a beauty business can start to feel like a second full-time job. Content usually ends up living in the back of your mind all day long, knowing you need to post more consistently, stay visible online, keep up with trends, and somehow still find the time to create everything on top of your client schedule.
Social Media Management takes both the strategy and execution off your plate so your content isn’t just being posted, it’s being created with a clearer purpose behind it. Instead of posting simply to stay active (or not posting at all), the focus stays on building a stronger online presence that reflects your brand, supports your services, attracts aligned clientele, and helps turn visibility into actual bookings over time.
What’s Included:
60-minute 1:1 monthly strategy call
Monthly analytics report with insights + recommendations
8 posts per month, including a strategic mix of reels, carousels + static posts
Strategic Story content + posting
Custom graphics aligned with your brand
Caption writing based on your brand voice + messaging
Content scheduling + publishing
Ongoing strategy adjustments based on performance
One-Time Startup Fee - $500
Includes onboarding, account research, brand familiarization, initial strategy development, content direction + planning setup.INVESTMENT: STARTS AT $1,500/MONTH*
*Management packages can be customized based on your content needs, posting frequency, and level of support.
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Coming Soon!
the truth behind the edit
built around your business
I create every strategy deck and social media plan from scratch, to fit your business and your lifestyle. Because a content calendar means nothing if you can’t realistically commit to it!
by a solo estie for solo esties
I built my esthetics business from the ground up, so I totally get how challenging it can be to navigate this all on your own. I help you find clarity in your business so you can show up online consistently.
socials that book
your social media presence should be working for you, not against you. Showing up online professionally and authentically is the key to being the booked out estie you dream of.
next steps
wanna be estie besties?
step one
book your discovery call
This quick chat helps us get aligned and helps me better understand where you’re at with your business. This helps me recommend the right services for you!
step two
schedule your project start date
Your project will kick off with a strategy call to go over your goals and desired outcomes from working together.
step three
start posting online like the professional you are!
After your strategy call, I’ll prepare your strategy or brand identity for review and revisions! When it’s all wrapped up, you’ll feel confident and excited to show up online.
Booked and Busy
Find Your Voice Online
Booked and Busy Find Your Voice Online
Strategic social content is the difference between a cute feed and a booked out calendar
Every esthetics practice is different. Your socials should showcase that! Let’s transform your social presence into one that fills your calendar with dream clients.